What is it about a diamond that you, me, and the rest of the world find so fascinating? Maybe it is the simple elegance, the cultural significance, or maybe just the bling factor? Whatever it is, diamonds are more than just a valuable shiny rock. They carry with them a rich history, each with its own unique story and identity.

Our core focus for many years has been within the diamond wholesale sector, where we ethically source extraordinary rough diamonds from all over Africa, polish them up and then sell them onto diamond dealers and jewellery retailers all over the world. The retailers in turn mark them up and sell them on to you; the consumer, the bride to be, the jewellery lover, the anniversary celebrator.

The first few months of 2020 have brought with it a set of unique challenges as the COVID 19 global pandemic caused a worldwide lockdown. It was during this trying period that we had the opportunity to reflect and with it gain some perspective on what diamonds mean to the world. We considered how truly accessible and affordable these remarkable treasures are to you, the consumer..

Then at the beginning of April 2020, the idea came to us, like a rough diamond that had just been stumbled upon. This idea needed to be sorted, cut, and polished and presented to the world; “Let us bridge the gap between our customer and the source”. By removing the middleman and shortening the overall journey of the diamond, we are able to offer an incredible product at the best possible value. With a simple click of a button, in the safety and comfort of your home you now have access to your perfect diamond jewellery.

We believe that this future-vision of consumerism, post-COVID 19 (TwentyPlus) is bright and beautiful. Industries all over the world will be changing and consumers will be shopping more intelligently.

With this change, we recognise the importance to evolve so that you, the diamond jewellery lover can continue to enjoy the sparkle. Out of this thinking, TwentyPlus was born.